Sugar Wilson #90
The #90 Toyota GR86 of Eagles Canyon Racing at speed at Indianapolis Motor Speedway The #90 GR86 cornering past a pit lane building Front view of the #90 GR86 leading another car through a turn The #90 GR86 on the Yard of Bricks seen from above The #90 GR86 on a fast lap Sugar Wilson on the podium at Indianapolis Motor Speedway holding the GR Cup Hard Charger flag
Toyota GR Cup North America

Sugar Wilson

I drive the #90 Toyota GR86 for Eagles Canyon Racing in the GR Cup. Every car is identical, so it comes down to the driver. My first season started rough and ended with my best finish and the Hard Charger award.

#90Toyota GR86AM ClassEagles Canyon Racing
Become a partner 2027 schedule
P12Career best finish
14Career races
GR CupSeries · AM class
Sugar Wilson on the podium at Indianapolis Motor Speedway holding the GR Cup Hard Charger flag
The driver

Racing with purpose

I race in the Toyota GR Cup North America, a one-make series sanctioned by SRO America. Every car is the same Toyota GR86, so results come down to racecraft, consistency and preparation. That is exactly why I love it.

The series races at some of North America's best-known circuits, often alongside major weekends, so partner brands get seen by big trackside crowds and a live broadcast audience.

Hard Charger GR Cup award for gaining the most positions in a race. I earned it at Indianapolis, after a season of tying for it or missing it by one position.
My story

From track days to the GR Cup

My family never watched racing until we started doing it ourselves. Here is how a permit, a manual GR86 and a YouTube video led to a GR Cup grid.

“I thought of it as a hobby more than a competition with a professional level.”
  1. Age 14

    The permit

    My dad had been doing HPDE track days for a couple of years when he went to a track day at Eagles Canyon and learned that all you need to get on track is a permit. In Arkansas you can get one at 14. Once I found that out, I was eager to get in the car and join him.

  2. First car

    A manual GR86

    The first car I ever drove was a GR86 with a manual transmission. At Eagles Canyon I learned to heel-toe and the basics of driving.

  3. Next step

    Learning balance in a 718 Cayman

    I moved up to a higher-horsepower 718 Cayman and learned about car balance. The engine sits in the middle, so the car is not front-heavy like the GR86 or rear-heavy like a 911.

  4. The turning point

    Cody Jones at Indianapolis

    I did not know anything about racing as a sport. I saw it as a hobby, not a competition at a professional level like the NFL. That changed when Cody Jones of Dude Perfect, a YouTube channel I grew up watching and still watch, got into a GR Cup car and raced at Indianapolis in the 2024 season. My dad and I realized there was more to racing than a hobby.

  5. Getting ready

    License, racecraft, practice

    For the rest of the year we practiced in a GR Cup car while I earned my racing license, learned racecraft and prepared for the first race of 2026 at the Grand Prix of Arlington.

See how 2026 went →
What drives me

Faith, family and getting better

Why I race

To honor God

I played football growing up, but I was never great at it and could not see myself playing in college. When I started racing, I realized I had natural skill for it, and I became obsessed. In Bible class we talked about using the gifts God gave us to honor and praise him. I see racing as a gift from God, and I intend to honor him through it.

What 2026 taught me

Take pride in improving

My first season taught me that the goal should always be to win. It also taught me to set achievable goals, like finishing one position higher than last time or making one less mistake. Instead of getting beat up about not winning, I take pride in improving.

My team

Dad: coach, mechanic, teammate

My dad always said you need to know the work the mechanics do, so you know what to look for and can give good feedback. He taught me to change tires, rotors, brake pads and every fluid, even the smelly ones like differential fluid. He is also my coach, staying up late on the sim with me chasing an extra tenth before a race weekend. And he is my best teammate, racing in WRL and on the GR Cup grid.

Not yet.

I race for fun, and I treasure every moment of it, from the driving to everything that happens outside the car. But racing for fun does not mean I am not racing to win.

I go into every race knowing I can win it, and every lap on the sim and every race I run makes my chances better. When people ask if I won, or if I took pole, I tell them: not yet.

The goal

The road to IMSA

My goal is to race in the IMSA WeatherTech SportsCar Championship for AO Racing, driving “Rexy.” Here is the path I plan to take to get there.

Now

Toyota GR Cup North America

Prove myself in the series I race today.

Step 2

Pirelli GT4 America

Move up to GT4 racing in the SRO America series.

Step 3

IMSA Michelin Pilot Challenge

Keep climbing in IMSA’s Michelin Pilot Challenge.

Step 4

GT3: GT World Challenge America or IMSA GTD

Race GT3 in SRO’s GT World Challenge America or IMSA’s GTD class, and win.

Step 5

IMSA GTD PRO

Earn a shot at the pro class.

The destinationIMSA WeatherTech SportsCar Championship, driving “Rexy” for AO Racing

I can’t get there by winning alone. Moving up to a series like GT4 takes support, and that is where partners come in.

2026 season

A rocky start and a lot of learning

My first season did not start the way I hoped. Mechanical problems and a wreck cost me the early weekends, and I learned something from every one of them. By the finale at Indianapolis I had my best finish of the year and the Hard Charger award I had been chasing all season.

P12Best finish, Indianapolis
P14Circuit of The Americas
14Races in 2026
1Hard Charger, Indianapolis
Weekend 1

Arlington

Full weekend →
Race 1DNFClassified P20

Damaged alignment on the car ended the race early.

Race 2DNFClassified P23

Pulled into a wreck after another car hit the wall and bounced back into the #90.

The #90 on the Arlington street course in front of a GR Cup bannerThe #90 at Arlington with the brick building behindSide view of the #90 at Arlington with ECR graphicsFront view of the #90 at Arlington with grandstands behind
Weekend 2

Sonoma

Full weekend →
Race 1P26

First real lesson in racecraft: the train waits for no one.

Race 2Black flagClassified P26

The exhaust fell off as I left pit lane for the formation lap. The black flag cost me my positions.

Side profile of the #90 under a Toyota Gazoo Racing banner at SonomaThe #90 side by side with a rival at SonomaThe #90 kicking up dirt over a crest at SonomaThe #90 racing a white GR86 at Sonoma
Weekend 3

Circuit of The Americas

Full weekend →
Race 1P14

A strong start, then smart driving with track limits enforced. A big step forward.

Race 2DNFClassified P26

The shifter broke and the race was over.

The #90 leading a pack through a corner at Circuit of The AmericasThe #90 passing the Texas flag at Circuit of The AmericasFront three-quarter view of the #90 at Circuit of The AmericasClose side view of the #90 at Circuit of The Americas
Weekend 4

Road Atlanta

Full weekend →
Race 1P18

Learned that in the midfield you draft or you get left behind. Tied for Hard Charger.

Race 2P18

Rained out, with most of the race run under yellow.

Overhead view of the #90 over yellow and blue curbing at Road AtlantaSide view of the #90 with ECR graphics at Road AtlantaThe #90 cresting a hill over striped curbing at Road Atlanta
Weekend 5

Road America

Full weekend →
Race 1P16

Qualified P21 and finished P16, moving up five places.

Race 2P19

The weekend also included a parade for the series and every driver through the town of Elkhart Lake.

The #90 climbing a hill at Road AmericaThe #90 racing at sunset under a trackside banner at Road AmericaThe #90 kicking up dust on corner exit at Road AmericaRear view of the #90 with ECR plate under braking at Road America
Weekend 6

Barber Motorsports Park

Full weekend →
Race 1P19

Struggled to find pace in qualifying, so I had to work up the field.

Race 2P20

Full course cautions took up much of the race.

Side view of the #90 in the rain at BarberThe #90 on the hillside road course at BarberThe #90 pushing hard in damp conditions at BarberThe #90 approaching a pedestrian bridge at Barber
Weekend 7

Indianapolis Motor Speedway

Full weekend →
Race 1P19

The season finale.

Race 2P12

The best finish of the season.

The #90 running in a pack at the start of a race at IndianapolisThe #90 in warm evening light at IndianapolisThe #90 speeding past on a long straight at Indianapolis

Every weekend taught something. On to 2027.

2027 season

Where to see the #90

WkndCircuitDatesLocation
1Grand Prix of ArlingtonSeason openerMar 19–21Arlington, TX
2Sonoma RacewayApr 2–4Sonoma, CA
3Circuit of The AmericasMay 7–9Austin, TX
4Watkins Glen InternationalFirst-ever GR Cup visitMay 21–23Watkins Glen, NY
5Michelin Raceway Road AtlantaJun 18–20Braselton, GA
6Road AmericaAug 27–29Elkhart Lake, WI
7Indianapolis Motor SpeedwayChampionship finaleOct 1–3Speedway, IN

Two races each weekend. Dates follow the published GR Cup calendar and can change.

Partnership

Put your brand on the #90

I can’t reach IMSA by winning alone. Moving up to GT4 takes partners who believe in the climb. Your logo rides on the car, the suit and the content, and you become part of the road to the top. Three partner levels, each tailored to your goals.

Side view of the #90 with partner placement points marked
Primary: door and graphics
Associate: hood
Supporting: rear wing
Title level

Primary

  • Main livery placement on the door and body
  • Logo on the race suit chest and helmet
  • Dedicated social posts every race weekend
  • Paddock hospitality for your guests
  • Car display at your business
Featured level

Associate

  • Hood, fender or rear quarter placement
  • Sleeve logo on the race suit
  • Featured in race weekend content
  • Logo and link on this website
Entry level

Supporting

  • Rear wing, windshield banner or helmet logo
  • Thank-you post each round
  • Logo on this website
  • A good fit for local businesses
Content for partners

Onboard footage, paddock moments and results created around your brand, not just a tag.

Big-event weekends

GR Cup shares weekends with major series at circuits like COTA, Road America and Watkins Glen.

Flexible packages

Ask about single-race deals, product partnerships and custom activations.

Seen trackside

GR Cup weekends put partner logos on banners, barriers and broadcast.

The #90 on the Arlington street course in front of a GR Cup bannerThe #90 racing at sunset under a trackside banner at Road AmericaSide profile of the #90 under a Toyota Gazoo Racing banner at Sonoma
Get in touch

Let's go racing together

Help me achieve my dream of racing. For partnership packages, media requests and appearances, get in touch and I will send you the details for 2027.

Emailsugarwilsonracing@gmail.com
Instagram@sugarwilson.racing
TikTok@sugar.wilson.racing